My Purpose
As a marketing professional, my mission is to help brands establish a memorable connection with their customers through a data-driven and strategic marketing approach. By leveraging consumer insights and employing innovative marketing strategies, I aim to drive sustainable business growth and create a compelling brand identity that resonates with the target audience.
About Me
I've spent over twenty years in the live entertainment industry, and it's been quite the ride. From promoting cozy club shows and heartfelt charity events to orchestrating massive conferences and festivals with budgets in the millions, I've done a bit of everything. In the last five years, I've branched out to offer my marketing expertise to clients in retail, eCommerce, food services, and education.
I'm all about marketing, business, podcasts, life-long learning, and music. My love for electronic music started early – I was just 11 when I fell for house music (aka Green Velvet). By high school, I was already handing out event flyers, and soon after graduation, I found myself part of the Spundae Los Angeles street team. That led me to Insomniac Events in 2004, the soon-to-be most prominent name in North American dance music festivals. I spent fourteen incredible years at Insomniac, surrounded by talented people who loved what they did, knew their stuff, and taught me much about the music industry and marketing.
2018 I embarked on a new challenge by pursuing a Bachelor of Science in Marketing from Pennsylvania State University. This decision was driven by my desire to deepen my marketing expertise and broaden my skill set, building upon the invaluable experiences I gained at Insomniac. Though my time there was unforgettable, I was eager to advance academically, pursue other interests, and open new avenues in my career. As of 2021, armed with my degree, I am better equipped to create a meaningful impact in my professional endeavors. I'm committed to leveraging my expanded knowledge and skills to deliver exceptional results for organizations that entrust me with their marketing needs.
“You can’t cross the ocean unless you are willing to lose sight of the shore” -author unknown
Values
Growth
Commitment to continuous self-improvement and personal development.
Relationships
Prioritizing meaningful connections, and fostering strong relationships to build trust and create lasting value.
Integrity
Operating with integrity and striving to create a positive impact through ethical practices and meaningful contributions.
Purpose
Seeking opportunities where my professional growth intersects with meaningful contributions to society.